Eight Years of Deep Engagement: NetDragon Creates Phenomenal Exhibition Zone at Digital China Summit
2025-05-06 17:07:36
From April 29 to 30, the 8th Digital China Summit (hereinafter referred to as the "Summit") was successfully held at the Fuzhou Strait International Conference and Exhibition Center, with its exhibition zone open to the public from April 28 to May 4. NetDragon Websoft Holdings Limited (NetDragon) participated as a strategic partner for the eighth consecutive year in this national-level event.
As a leading digital economy enterprise in Fujian Province, NetDragon also hosted one of the Summit's key events, the "Gaming + Cultural Tourism" thematic exchange forum. Representatives from NetDragon, including Senior Vice President Yu Biao, Senior Vice President Lin Chen, Executive Director and Vice President Lin Yun, and Zheng Yicheng, Chairman of Fujian NetDragon Computer Network Information Technology Co., Ltd., were invited to participate in multiple Summit agendas.
Furthermore, NetDragon's exhibition zone vividly showcased exemplary applications in digital cultural tourism and digital education, leveraging its technological strengths. During the open period, it attracted widespread attention from government officials, industry professionals, media, and the public, becoming one of the most popular exhibition zones at the Summit. Over 100 media outlets, including Xinhua News Agency, CCTV, Guangming Online, Economic Daily, Science and Technology Daily, Phoenix TV, People's Daily Online, Fujian Daily, and Fuzhou Daily, visited NetDragon's exhibition zone, providing extensive coverage through live broadcasts, articles, videos, and interviews.
NetDragon featured in the Summit's "Night of Lights" show
NetDragon honored as "Brand Strategic Partner" at the 8th Digital China Summit
Senior Vice President Yu Biao highlighted that NetDragon focused on creating two major zones: the "Digital Cultural Tourism Demonstration Area" and the "Digital Education Experience Zone". At this year's Summit, NetDragon presented over 10 innovative applications and solutions deeply integrated with AI, VR, and AR technologies, demonstrating how digital technology empowers cultural tourism, future education, and vocational education globalization.
Yu Biao interviewed by media
NetDragon's exhibition zone drew peak crowds, ranking among the Summit's most popular attractions.
Gaming IP Breaks Boundaries, Digital Technology Revitalizes Mountains & Seas
Born from the digital gaming industry, NetDragon has become a pivotal force in advancing the digital economy. By harnessing its unique advantages, the company serves diverse industries, aligning with China's national digital strategy and modernization goals. The trend of gaming-driven cultural tourism has gained momentum in recent years.
As Fujian's digital economy leader, NetDragon leverages its technological prowess to revitalize the cultural tourism sector, fulfilling corporate social responsibilities by dedicating core R&D resources to create exemplary models that accelerate Fujian's digital transformation in tourism. Concurrently, the company integrates its gaming engine and interactive technologies into cultural tourism scenarios, enriching the cultural dimensions of NetDragon's gaming IP while enhancing synergy between gaming and cultural tourism.
On April 30, under the guidance of the Fujian Provincial Department of Culture and Tourism, the "Gaming + Cultural Tourism" thematic exchange forum was successfully co-hosted by Xinhua News Information Center, Xinhua Publishing House, and Xinhua News Agency Fujian Branch, with NetDragon as a key organizer. Senior Vice President Lin Chen delivered a keynote speech titled "Gaming as a Bridge: Breaking Barriers in Cultural Tourism", joining experts from government, industry, academia, and research to explore new opportunities for cultural tourism transformation in the digital era.
Lin Chen emphasized that as a Fujian-born internet enterprise, NetDragon aims to collaborate with digital culture pioneers to deepen the integration of gaming IP and cultural tourism, creating new content, scenarios, formats, and consumption models to drive high-quality upgrades across the industry chain.
Lin Chen delivering the keynote speech
Under the guidance of the Fujian Provincial Department of Culture and Tourism, NetDragon joined forces with Xinhua News Information Center, Xinhua Publishing House, and other institutions to launch the "Digital Mountains & Seas: Gaming Empowers Fujian Tourism" initiative, establishing a benchmark for digital cultural tourism in Fujian. Executive Director and Vice President Lin Yun participated in the initiative's launch ceremony and witnessed project signings.
Lin Yun at the project signing ceremony
Launch of the "Digital Mountains & Seas: Gaming Empowers Fujian Tourism" initiative
This initiative responds to the national call for digital upgrades in cultural tourism, aiming to build an authoritative Fujian model for digital cultural tourism and enrich the ecosystem of digital cultural industries.
During the forum, NetDragon also signed cooperation agreements with China News Development Co., Ltd., Fujian Tourism Development Group, Xinhua Publishing House, and Fujian Big Data Group to jointly promote Fujian's cultural tourism branding and the "Fu" culture IP. Zheng Yicheng, Chairman of Fujian NetDragon, participated in the roundtable discussion and signing ceremonies.
Zheng Yicheng at the roundtable discussion
Additionally, NetDragon created a "Digital Cultural Tourism Demo Zone" for the Summit, featuring immersive projects such as the "Fantasy Ride: Wuyi·Nine-Bend Roaming" VR horse-riding simulator, AI virtual tour guides, interactive building block sandboxes, and Rokid AR glasses. These innovations blend digital technology, visual arts, and AI with Fujian's cultural assets like Wuyi Mountain and Three Lanes and Seven Alleys, offering visitors unparalleled interactive experiences. Zheng Yicheng noted that NetDragon's strengths in technological innovation, IP digitization, and global standardization enable it to transform cultural resources into interactive, value-added "digital assets," providing end-to-end solutions for the industry.
Interactive projects in NetDragon's Digital Cultural Tourism Demo Zone
AI + Education: Vocational Education Sails the Silk Road
In recent years, NetDragon has deepened its digital education footprint, accelerating the integration of AI and smart education. Its education services now span 190+ countries and regions, reaching 2 million+ classrooms and benefiting over 150 million users. The company has also established strategic partnerships with 20+ Belt and Road Initiative countries, including Egypt, Thailand, Saudi Arabia, Serbia, and Nigeria, achieving remarkable results in hardware, software, and distribution channels.
NetDragon has embraced "vocational education globalization" as a new focus, aligning with the Belt and Road Initiative and the "Going Global" initiative. Notably, its Thailand vocational education project, led by Fuzhou Software Technology Vocational College, was listed as a key project on the 2024 list of the "Going Global" initiative by six national ministries.
Yu Biao stated that in response to China's "cultural strength" and "cultural globalization" strategies, NetDragon's "Comprehensive Vocational Education Globalization Solution" has fostered international collaborations with universities in Thailand, Singapore, and other regions. Through initiatives like study tours, Maritime Silk Road Institutes, and NetDragon Academies, the company has developed tailored training programs, curricula, standards, and teacher development systems. Over the next three years, NetDragon will expand its global network, targeting ASEAN and African markets under the Belt and Road framework.
The "Fortune Cup" International Esports Exchange Match held at NetDragon's exhibition zone
During the Summit, NetDragon also initiated the "Silk Road Educational Resources Co-Development Project", uniting overseas and domestic universities and enterprises to create an education-industry ecosystem. Leveraging its digital technology and online education platforms, NetDragon aims to deepen international industry-education integration and enhance connectivity in education across partner countries.
Launch of the "Silk Road Educational Resources Co-Development Project"
Beyond showcasing its vocational education solutions, NetDragon's "Digital Education Experience Zone" featured cutting-edge products like the NCET VLab, Future Lab, and EDA, as well as projects such as industry-education integration, FSTVC's industry-education integration case, Digital Party-Building Academies, and the Digital Education Town Training Center, highlighting NetDragon's innovations in digital education.
Exhibits in NetDragon's Digital Education Experience Zone
Yu Biao emphasized that as a dedicated participant in Digital China's construction, NetDragon will continue leveraging its digital technology and innovation to contribute to Fujian's digital economy ecosystem, explore new development models, and cultivate talent, driving the province's digital economy forward.
Yu Biao during a media group interview